The copywriting world is a brutal one. Keywords, H1 headings, title tags, meta descriptions and synonyms are mixed together in a stew of creativity that can either boil down into disgusting word sludge or pure literary gold.
In other words, copywriting is not easy; it's a dastardly dance that hovers between gimmick and genius.
Amid the steps and missteps of this virtual world, I've learned the ins and outs of copywriting and created a research methodology I use to analyze competing sites' strengths and weaknesses.
Included in my copywriting duties at my current post with Barcelona Experience is the glorious assignment of launching our social media campaign.
Click here to read copy I wrote for seu.edu, the website of a Central-Florida private university.
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